BOOK PROMOTIONS INCREASE SALES
To be or not to be…
What does your sales report look like?
Stepping into the publishing industry for the first time can feel like standing on a high diving board without knowing what it feels like to fall through the air and jump in. We climb up the ladder with our fictional manuscript in hand, learning the do’s and don’ts each step of the way. What kind of advice have you been getting? “Find a good editor,” says the editor on the first step. “Learn how to write a good query letter,” says the traditional publisher on the next step. “Have a good website,” says the website designers. “You’ll get a better royalty if you are an indie author,” says the self-publisher, and the list of advice goes on and on. Finally, you agree on publishing your final draft, you’re at the end of the diving board, and it’s time to jump. SPLASH! You swim up to the surface, and you take your first breath of fresh air. You are thrilled your book is released and ready to sell to the public. Then that moment comes. Reality settles in when you look at your sales report to see if anyone bought your book.
What is the first book in the first Giant Tales series?
In February of 2013, Giant Tales came out with a new anthology book for fiction readers to enjoy titled, Giant Tales Beyond the Mystic Doors. With four interesting themes in the book, curious readers are pulled in right away. The first fifteen stories are based on the theme, Mystic Doors. Readers can challenge themselves to find the mystic door in each story and learn why the doors are mystic. The next fifteen stories are based on the theme, Beasts. Readers will be amazed to find a different beast in each story. The next sixteen stories are based on the theme, Sunflowers. Readers will discover a variety of ways a sunflower can be presented. The last fifteen stories are based on the theme, Mysterious Boxes. Readers will be surprised to find something new inside each box. The stories are short enough to give the reader a sense of accomplishment while feeling entertained at the same time. Sixty-one short stories in book 1 are approximately 3-minutes in length, a quick, satisfying snack for the mind.
What are the other Giant Tales anthology books?
In August of 2013, Giant Tales came out with a second anthology book titled, Giant Tales From the Misty Swamp. Four more delightful themes pull the reader in once again. Stories are about a misty swamp, climate change, carnivals, and masks. In 2014, two more Giant Tales anthologies from the original 3-Minute Series launched. Giant Tales World of Pirates launched in January, and Giant Tales Dangerous Days was released in September. A variety of short 3-minute stories fill the pages from four Giant Tales books. The stories are so enjoyable that Giant Tales came out with a second series for 10-minute stories with an emphasis on an apocalypse setting. In April of 2014, Lava Storm In the Neighborhood was released. And in November of 2014, Final Ships In the Neighborhood was released.
What are the Giant Tales sales ratings from 2014?
When combining print sales with Kindle sales, the 2014 Giant Tales book sales came in as follows:
First Place – Giant Tales World of Pirates
Second Place – Giant Tales Dangerous Days
Third Place – Giant Tales Mystic Doors
Fourth Place – Giant Tales From the Misty Swamp
Fifth Place – Lava Storm In the Neighborhood
Sixth Place – Final Ships In the Neighborhood
A modest amount of book sales in 2014 caused Giant Tales to begin to take a look at book promotions more seriously in 2015. What can anthologies be used for if they are not in high demand on the New York Times Best Seller list? An author should consider the purpose of publishing a short story in an anthology. There is value in publishing in an anthology. Given the fact that anthologies are not known for raking in the dough, anthologies can be an excellent tool in a number of different ways. Anthologies are excellent for readers to take in a quick read, for conversation and other talking points, resume builders, connecting with editors and other authors, experience, offerings on social media, marketing connections, awareness in presentations, gifts for all types of readers, and giving people samples of your work.
Can book promotions increase sales?
In a nutshell, yes, they can. It is clear that book launches stir some interest among authors and readers. But more importantly, it is very clear that intentional book promotions can boost sales in a dramatic way. In 2015, Giant Tales held two free-book promotions. At the end of July, Lava Storm In the Neighborhood sold a significant amount of Kindle books for free during a five-day promotion. At the end of May, Giant Tales Beyond the Mystic Doors sold a significant amount of Kindle books for free during another five-day promotion. These two free-book promotions are directly related to the book sales results from 2015.
First Place – Lava Storm In the Neighborhood
Second Place – Giant Tales Beyond the Mystic Doors
Lava Storm and Mystic Doors pulled ahead by a far lead in the number of books sold, most of which were given away for free during a limited-time, free-book giveaway. As an author, if you are looking to boost the number of sales for your book, consider planning a successful promotion by providing a free-book giveaway for a limited time. It worked out well for Giant Tales.